Wikis, Blogs, Podcasts, Mashups and More!: Understanding Today's Newest Forms of Media

June 10, 2008, 8:30-11:30 a.m. - previously scheduled for May 9, 2008

Web 2.0 is more than a movement toward conversational media. It's a media revolution fueled by new technologies such as blogs, social networks, virtual worlds, and wikis. If you feel confused by the flurry of new media forms flying around the Internet, or maybe just want to learn how to make better use of them for your own business, check out this session. We'll take a fast-paced tour of the newest media technologies, showing you what they are, who's using them, and how you might use them in your own business.

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Out-sourcing to the Masses: User-Generated Content for Business

August 8, 2008, 8:30-11:30 a.m.

Wikipedia, YouTube, Digg, and Flickr, just some of the Internet's biggest sites, are comprised completely of user generated content. Today's Internet user is a Prosumer, a combination of consumer and producer. In this session we'll discuss the risks and advantages of leveraging prosumer content on your web site, how to encourage participation, and check out some great examples of user-generated content.

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It's Alive!: Building Your Own Internet Mashup Application

November 14, 2008, 8:30-11:30 a.m.

It's all about the API (Application Program Interface), a bit of code that allows one on-line application to talk to another. Combine the right ones and you create something totally new and uniquely powerful. Many of the most popular Web 2.0 technologies feature an API that allows users like you and me to combine them with others to make our very own applications. For example, take a little Google Maps and mash it up with a GPS client, and maybe a little instant messaging and Voila! You have an application that can track delivery drivers, travelers, or even kids on a school trip. You don't have to be a programmer to create a Mashup. Come learn about the best Mashups, how they're made, and how you can make your own.

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